A portfolio is a history museum for what worked yesterday.

Unfamiliarity should breed curiosity.

If at first you do succeed, it’s probably been done before.

It isn’t an interactive ad until someone decides to interact with it.

For the record: media is the new creative and creative is the new media.

The 30-second spot doesn’t have to die to be reincarnated.

If the Internet is the Wild West, you’d better be quick on the draw.

Sometimes technology is the answer.

Marketing is only a science in the sense that it demands experimentation.

No medium should have a monopoly on measurement.

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