Tomorrow, four couples embark on a vacation in paradise they’ll never forget, in Couples Retreat. With an all-star cast including Vince Vaughn, Jason Bateman, Jon Favreau, Kristin Davis, Kristen Bell and more this is a not-to-miss comedy. While one of the couples journeys to this tropical island to work on their marriage, the other three set out to jet ski, spa and enjoy some fun in the sun. They soon discover that participation in the resort’s couples therapy is not optional. Suddenly, their group-rate vacation comes at a price.

So we have Vince Vaughn and Bora Bora, all great, but how do we hype up the comedic situations that ensue when the couples are faced with real world problems? Awkward Family Photos (if you haven’t checked this site out yet, it is really worth a look) and Break offered two great ways to tackle this. With a very successful photo upload contest with users’ most embarrassing couples photos and a channel mapping out the stages of every relationship through hysterical videos, we were able to capture the true essence of this comedy and engage the users with relevant and entertaining integrations.
 

Below, check out one of my personal favorite videos in Break’s Relationship Survival Guide. Guys, take note…

As another way to break through the clutter, we worked with a partner to secure celebrity endorsements including a blog from newly married and mom-to-be, Kendra Wilkinson, about a past romantic getaway with her and her now husband, Hank Baskett. This post was picked up and promoted on the homepage of sites including People and OK!magazine, which made it a successful way to reach out to our audience with integrated themes in an unconventional and unsuspecting way. Although, reading that Kendra didn’t shower for a week might not be so relevant… Maybe it ties in that with marriage you grow to love one another, no matter what…even if your significant other doesn’t shower?!?
 

Check Couples Retreat out in theaters this weekend! It promises to deliver some great laughs.
 

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