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01/08/2010
by Brian Mulford
Yahoo! Chief Scientists overview the science of Computational Advertising to Stanford's Management of Science & Engineering department.
The series of lectures were made public by Stanford and is surprisingly cogent and approachable for those unfamiliar with predictive statistics or interested in the mechanics of digital advertising.
What is Computational Advertising?
www.stanford.edu/class/msande239/lectures/lecture-01.pdf
Bidding and Price Mechanics for Ad Networks (Use of Nash's famous Equilibrium Theory - Not the Christian Bale movie www.imdb.com/video/screenplay/vi2571895065/) www.stanford.edu/class/msande239/lectures/lecture-02.pdf Paid Search Placement Mechanics How do they know which ad to put above another in search ads? www.stanford.edu/class/msande239/lectures/lecture-03.pdf
Sponsered Search - Part I
www.stanford.edu/class/msande239/lectures/lecture-04.pdf
Sponsored Search - Part II
What Happens After The Click
www.stanford.edu/class/msande239/lectures/lecture-06.pdf
Page Ranking Method Comparison
www.stanford.edu/class/msande239/lectures/guest-lecture-ag.pdf
Targeting And Display Ads
