EA MOBILE
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EA MOBILE
WEB FILM

For Rock Band: Reloaded we highlighted the main benefit of voice recognition with everyone’s desire to be his or her own rock star, for better or for worse. 

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Placido Domingo won’t be calling up Dr. Operatic anytime soon, but do you think he cares?

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Even your straight-laced coworker needs to release her inner rock star, no matter whom she alienates in the process.

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Guys who write computer code like to keep quiet. Until now.  

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people

AN OLD FRIEND

Autumn Brown worked at Ignited as an account executive on EA Mobile. After a few years she made the leap to client side and became EA’s Brand Manager. As the launch of the second iteration of Rock Band was ready to drop, Autumn knew who to turn to: her old friends at Ignited. Having worked with the whole team before, she knew what our capabilities were. And because we were able to do the creative, the shoot and the editing all in-house, we were awarded the entire job from start to finish. 

world

GAME DEMOS-R-US

Teasers and trailers for video games—mobile or otherwise—tend to feature game footage to draw in enthusiasts. Ignited chose to change the script and provide a product demo that steered clear of graphics and special effects, and rather focus on the emotional connection people have to the game. Whether it’s in the shower, in the car or in your work cubicle, when the music is on, everyone’s a rock star. 

fire

ROCK GETS PERSONAL

In Rock Band: Reloaded the main idea centered around the celebration of the game’s vocal recognition feature—a departure from the usual touch-screen bells and whistles—and feature real people engaged in the game rather than the standard product demo of game footage.
 
From corporate cogs to computer coders to advertising creatives, let's face it, we all want to be rock stars. And what better way to demonstrate that than by taking everyday people and placing them out of the shower and into frame? Pump up the volume of Pat Benatar’s “Heartbreaker” and you’ve got yourself a music video for the out-of-tune rock-n-roll enthusiast—that includes you and me and everyone we know.
 
By personalizing the product demo and marrying that with an 80s rock icon and a #1 hit, Ignited delivered an emotional and powerful campaign yet didn’t take itself too seriously. Now that deserves a loud scream with some air guitar.