LMU
COMMENCEMENT
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LMU
STATIC CLING
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LMU
MIDLIFE CRISIS
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LMU
# 1 FAN
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LMU is a solid school with an exceptionally good basketball team. But since they weren’t UCLA, they weren’t exactly getting the local love and support they deserved. Games were largely under-attended and fans were few and far between. Luckily, Ignited was literally just down the road and we volunteered our time and talents to help these athletes gain a little respect.
Between The Lakers, the Clippers and the UCLA Bruins, Los Angeles has more basketball teams than Kobe has sneakers. It was no wonder the LMU Lions were feeling underappreciated. We needed to let people know that there was a benefit to supporting this local college team, even if it was an intangible one.
Typically, colleges will air a spot during the halftime break in a game. These spots are usually focused more on the school itself and less on the team. So we focused on the Lions and used the spots to promote the next week’s game. A range of spots from funny to inspiring were created over the course of several years.
All the spots used actual LMU athletes as the talent and we tapped into local, up-and-coming directors to help us produce them. One of those directors was Lisa Cholodenko, who went on to direct the 2011 Best Picture Oscar nominee, The Kids Are Alright.
The LMU Lions saw an increase in attendance at their games and one of the spots, Static Cling, was even recognized at the London International Awards.
