MASSCANVAS LAUNCH VIDEO
NOW VIEWING
MASSCANVAS FACEBOOK APP
NOW VIEWING
MASSCANVAS BRAND IDENTITY
NOW VIEWING
MASSCANVAS CHALLENGE 4: MCR
NOW VIEWING
Scott Brownsberger, CEO and founder of Pro Pacific and Pacific Uniforms, was no stranger to the apparel world. After two decades, his desire to do something a little more creative won out and motivated him to break into the T-shirt industry, which, coincidentally, is America’s default uniform. So he approached long-time friend and Ignited Founder and CEO Eric Johnson to see how Ignited Labs could help him create something unique. XL SIZE IDEAS
America loves T-shirts. Ironic tees. Branded tees. Retro tees. Concert tees. We’ve made them a staple in our wardrobes and the topic of countless conversations, blogs and books. So in a world already full of T-shirt companies, design contests and crowdsourcing, MASScanvas had to offer something different in order to break through the clutter in consumers’ closets.
As part of our Ignited Labs initiative, we approached the MASScanvas challenge from every angle possible. How could we create a new kind of T-shirt store and design contest that gave the artists a potentially world-wide platform to showcase their talents? After much ideation and deliberation, we decided that MASScanvas should initially exist solely within the Facebook world—from design submissions to voting, all the way down to actually purchasing shirts. At the time, no one was using Facebook as an ecommerce engine so this would be a first—for Facebook and for Ignited.
We also added two other very important components to the mix: a rotating panel of celebrity emcees that would deliver each challenge and a charitable donation that would come from T-shirt sales. Together this combination of community, celebrity and charity proved to be a winning formula—MASScanvas is not only selling shirts, it is becoming known in the art world as a serious design competition. And that’s worth putting on a T-shirt.
