SONY LENSES
MICROSITE

SONY LENSES
MICROSITE

A video-based microsite educates viewers on the benefits of using different camera lenses as we follow a young photographer around her hometown.

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SONY LENSES
MICROSITE

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Sony Bravia
Case Story

Sony Bravia
Case Story

An in-store kiosk program, completely designed, programmed and produced by Ignited, helped guide consumers through the process of buying a TV.

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Sony Bravia
Case Story

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Sony Bloggie

Sony Bloggie

A unique animated video, produced completely in-house, shows consumers how to make movie magic with a Bloggie and a Sony VAIO notebook.

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Sony Bloggie

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Media Gallery Video

Media Gallery Video

An in-store and web video for Sony’s Media Gallery software demonstrates how easy it is to bring music, photos and videos to life.

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Media Gallery Video

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Sony BRAVIA Backstage Video

Sony BRAVIA Backstage Video

A charming (and extremely cute) host walks consumers through the benefits of the Sony BRAVIA Backstage service program.

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Sony BRAVIA Backstage Video

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people

LIKE WILDFIRE

While our relationship with Sony VAIO Latin America has been going strong for close to a decade, our relationship with Sony North America began just a few years ago. As news of the work we were doing for VAIO—and the related results—spread through the halls of Sony’s San Diego headquarters, we found ourselves being approached by other departments for additional projects. Projects that only Ignited, with our full range of in-house production capabilities, could pull off.

Our ability to produce high-quality creative and consumer experiences quickly and, for the most part, in-house has been a key part of our triple-continent success with the brand.

world

PREMIUM SPEED

The consumer electronics category is a competitive one to say the least. New gadgets, technologies and programs are developed at mach 5 speeds and consumers—tech savvy or not—are becoming more demanding by the gigabyte. The market is oversaturated and competition is fierce. In order for Sony to stand out in the consumers’ mind, we had to rethink how to reach them.

From videos and kiosks to product demos and retail activations, we have helped Sony maintain a premium brand presence in this over-cluttered space and establish themselves as the go-to brand for all things electronic.

fire

FULL-SERVICE FILMS

At Ignited we have a profound understanding of the Sony brand that can only come from years of experience. And because we work so closely with so many different departments¬¬–including personal computers, televisions, cameras, tablets and software–our knowledge allows us to easily transition from one to the other and tell a more robust story.

Our flexibility and full-service in-house production capabilities allow us to react quickly to client needs, delivering videos and interactive experiences much faster than a traditional agency ever could. Our videos are often translated into several languages and used in markets around the world, not to mention showcased at global sales meetings as examples of quality, on-brand creative.