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GOLF PIONEERS

In 1979, after realizing that the new two-piece golf balls flew farther and straighter when hit by a metal-headed club rather than a wood-head, Gary Adams decided to break from traditional and create TaylorMade. Adams hired two employees and in their first year they managed to fill close to $50,000 worth of orders.Over the years, Adams continued to revolutionize the technology and focused on matching clubs to golfers. The 300 Series provided three different drivers to match golf’s three main swing types. TaylorMade drivers rank as the best-selling drivers worldwide and the most popular drivers on the PGA Tour.

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PAR FOR THE COURSE

Golf is a precision sport where competing players use many types of clubs. Each club must fit the golfer to a tee, giving the player the best opportunity to play the game well. In the world of golf, it is claimed that more PGA Tour Professionals play TaylorMade drivers than Callaway, Cleveland, Cobra, Nike and Ping combined. TaylorMade is one of the most beloved and powerful names in golf because it adjusts to the golfer, not the other way around.

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DIGITAL HOLE-IN-ONE

With such extensive and rich golf expertise, TaylorMade was still in need of a digital presence that aligned with the brand’s forward thinking. We recognized this potential and seized the opportunity to become their digital partner. Together we’re setting out to create more than just a presence online. Through creation, development and implementation, a unique user experience is soon to be born. Get ready.