Ignited has won a National ADDY® Award for the design and production of the Fisker Automotive website. Will it be Gold, Silver or Bronze? We’ll find out next month at the 2013 ADDY® Awards Show during ADMERICA! in Phoenix, Arizona, June 5-8.

Ignited won for an array of work at the 8^th Annual Game Marketing Awards held this week in San Francisco. Key art, collateral, experiential, and product announcement were category stand outs.
 

While Happy Loving Couples and conniving Kardashians celebrated Valentine’s Day, those sans significant other welcomed Singles Appreciation Day (S.AD.). In that spirit, Ignited Film Editor Marianne Smith created a video that won “Best Video Short” in iO West Theater’s inaugural Scripted Comedy Festival on March 23. 

Ignited has been named Agency of Record (AOR) for Fresh & Easy Neighborhood Market, a grocer that operates 200 stores in Arizona, California and Nevada. Ignited will lead creative (online, radio, OOH), media (TV, radio, digital, mobile) and experiential responsibilities online and off for the grocery store brand. Additionally, the agency will drive in-store components including staff engagement, in-store POS and branding initiatives.

Last night at the Henry Fonda Theatre in Hollywood, Ignited took home Gold for the Fisker Automotive website followed by a Bronze in the non-traditional advertising category for the Deadpool video game launch.

“We're thrilled to have been selected by Konami for their pre-E3 2013 project,” said Ignited ECD Jordan Atlas. “We're huge fans of Konami's games and look forward to continuing to help create the buzz and excitement for their upcoming titles at E3.”

"Once again the Skylanders booth takes the best of show. This year their booth was sporting three giant Skylanders, a huge airship, an impressive detailed backdrop, and the best carpet pad that trade show money can buy."

"We’re extremely excited to add Pinkberry to our roster of clients,” said Dave Martin, Ignited’s SVP, Media. “Their desire to innovate the yogurt category fits very well with our desire to push the boundaries of marketing."

By Terri Simon, SVP, People, Learning + Culture

In March of 2003 love brought me an unrivaled opportunity to move to Japan – indefinitely. At that time, I did not have a passport. I had never been out of the country. I was a single mom and my only son was starting college. Obviously, I would have to quit my job --that meant no income and realistically I only had enough savings to get by for about a year. I would have to leave my friends, loved ones, and everything that was safe and familiar. The stakes were so high that it made me quiver.

Ignited wrote, designed and built the Fisker Automotive webite, now a finalist for a SXSW Interactive Award.