HYPER ISLAND PUTS SPEED TO THE TEST WITH A GROUP-AUTHORED BOOK
19 company leaders, three hours and one dinner result in a rapid-fire book, Roadkill or Rabbit: Agency CEOs Write the Book on Speed.
By Rae Ann Fera, Contributer, Co.Create

“Today is faster than yesterday. Yesterday was faster than the day before.” That quote from the opening chapter of a new book from Hyper Island pretty much sums up the state of affairs these days, as the marketing world recognizes the need for speed inherent in the digital era. Companies know they need to be light, agile and fast, but muscle memory leaves many stuck in their pondering, lumbering ways.

In an effort to explore how businesses can and should move faster, digital education group Hyper Island, ad agency organization the 4A’s and ThinkLA assembled 19 top creative business leaders to write the book on speed. And in keeping with the theme, they were asked to conceive, write, illustrate and edit it in three hours. While saving time to eat dinner, as well.

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