By Shareen Pathak, CREATIVITY

ThinkLA and LMU launch the mSchool, featuring a digitally-focused program that promises to prep next-gen talent to hit the ground running.

Southern California has a new ad school.

L.A.'s Loyola Marymount University has partnered with non-profit ad club thinkLA to launch The Institute of Modern Marketing, also known as the mSchool.

The school is launching with a 14-week pilot course that starts today, called "The Future Will Not Be Televised: The New World of Branding and Advertising." It promises a unique approach from other ad programs, with a focus on digital training, designed to prep next-gen ad talent to hit the ground running and shorten the job training cycle.