I have been in the creative side of the agency business for my entire career. I have worked for some great agencies: creatively driven agencies (BBDO), account driven agencies (McCann) and digitally driven agencies (iCrossing). Along the way, I was fortunate to work for a number of very talented Creative Directors, a host of stellar account folks, and my share of forward-thinking clients. I have also worked for the complete opposite of each of these respective descriptions.
Last week one of our creatives, Carissa Zaino, surprised us with this gem of a video. We're so happy for her and Andi, we can't stop smiling. We wish all announcements were this creative. Special shout out to Luke Passmore for his skills behind the camera.
"[We] are trying to address a fundamental problem of the marketing world," said [Eric]
Johnson. "The world is changing and academic institutions haven't been able to keep delivering a steady supply of talent that can feed agencies and brands."
The Top 100 Event Agencies: Who's Who, What's What and Who the Hell does What
In the 10 years we've been publishing the It List, never has our annual roster of the top 100 EVENT agencies been turned on its head as much as it was this year.
"Almost none of them make money and now they can't even promote their sponsors," said Eric Johnson, founder and president of Ignited, a Los Angeles-based agency. "I can completely understand why they have a beef. If someone paid an athlete's bills for the last five years, can't they just tweet about it?"
Event Marketer gave us a shout out for our Deadpool antics at this year's Comic-Con International.
Ignited's head of HR, Terri Simon, says, "Be bold with your truth and use the F-word."
Ignited joins eMaxx Partnership as Fisker Automotive's digital agency.
In Entrepreneur, PixelMags discusses digital publishing, their Apple bromance, and the success of focusing on one big thing.
Ignited is featured in the Los Angeles Times as a leader in the evolution of digitally focused advertising.