Client Services

We consider client services to be an art form. A formidable balance among client needs, strategic thinking and championing the creative work–and the occasional beer at our upstairs bar.

Client Services

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Creative

Art directors. Copywriters. Designers. Technologists. CDs. ACDs. Pirates. We’ve got ’em all. While everyone has their strengths, our best work happens when we abandon titles and collaborate.

Creative

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Media

Our media team is a well-oiled planning, buying and negotiating machine. They’re tough, passionate, strategic, curious and, as voiced by more than one client, completely awesome.

Media

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Strategy

Problem solving is at the heart of everything we do. Starting with a full analysis of our client’s brand and market, our strategists deliver deep consumer insights that inspire our work.

Strategy

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Technology

When they’re not programming complex algorithms, our tech gurus are busy developing things we’ve never heard of. In fact, they just shifted the technology paradigm again.

Technology

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Ignited Films

Our Ignited Films department is constantly producing high-quality content for our clients. They direct. They edit. They mix. They play soccer at lunch. And they make cinematic miracles happen daily.

Ignited Films

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Social Media

Our social media team does everything from strategy to campaign extensions. And since it’s all about connections, our crew is just as likely to be working an event as tweeting about it.

Social Media

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Analytics

We believe in being accountable for our work. Detailed analytics are part of every project we do, and our math nerds can give you a report that just skims the surface or goes Good Will Hunting deep.

Analytics

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Experiential

The less we see of our experiential team, the better. Not because we don't like them, but because it means they’re making sure things go smoothly, from trade shows to exhibits to street teams.

Experiential

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Ignited Labs

Ignited Labs encourages employees to submit proposals for start-up ventures. Viable ideas will be developed into real businesses, owned and run by in-house entrepreneurs.

Ignited Labs

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Government Services

Ignited has been working with federal government agencies since 2002, developing impactful marketing campaigns. And in 2011, we were awarded a GSA schedule 541 contract.

Government Services

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Time Travel

We believe that marketing will change more in the next 5 years than in the last 50. That doesn’t scare us; it excites us. We see the opportunities that lie ahead and can’t wait to be a part of them.

Time Travel

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people

UNLIKELY ENTREPRENEURS

Ignited Labs is made up of big thinkers, visionaries, innovators, inventors, mad scientists and magicians. It’s both internal and external. It’s VPs and receptionists and everyone in between. And while each employee is invited to submit ideas, we also look at externally created companies as potential investments. And the best part is, you never know who’s going to deliver the Next Big Thing. The person least knowledgeable about metrics and analytics could make Fast Company’s list of “The 100 Most Creative People in Business.”

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AGENCY AS INVESTOR

By identifying, inspiring and funding early-stage marketing technology companies, Ignited enters the role of angel investor. We're not just getting in at the ground level—we’re seeding and prepping the soil itself. Why shouldn’t we help to shape the future instead of waiting around for someone else to invent this stuff? Thousands of start-ups aim to help marketers do a better job. Ad agencies have the advantage of talking to CMOs every day about their problems so that we can help create solutions for them. In a nutshell, we don’t believe in sitting idly by while someone else creates our future. We want to be the ones leading the way.

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CAPITAL AND EXPERTISE

One way Ignited invests in new companies is by providing labor and marketing know-how in exchange for equity. In other cases, we provide capital. Sometimes we contribute both expertise and money. Our investments are limited to marketing technology, generally, and to companies in five specific categories: Facebook marketing applications, tablet computing platforms, next-generation research, next-generation video, and smartphone applications powered by location-based search.

We expect to make money on the companies we back and we hope to discover that the next Zuck is already in our midst – or will be soon. Success, for us, is measured by the amount of knowledge gained about next-generation technologies and research and in how we put these learnings to use in our agency for our clients. One recent success: After building the software platform for one of our investment companies MASScanvas, we used what we learned as we created the Travel Bucket List Contest on Facebook for our client Princess Cruises. The application has been the most successful Facebook program the company has done to date.

By investing in externally created companies and inspiring internal personnel to start a new venture we may forever change how we approach marketing. At the very least, the effort makes us a sharper resource for leading-edge ideas and capabilities.