Client Services

We consider client services to be an art form. A formidable balance among client needs, strategic thinking and championing the creative work–and the occasional beer at our upstairs bar.

Client Services

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Creative

Art directors. Copywriters. Designers. Technologists. CDs. ACDs. Pirates. We’ve got ’em all. While everyone has their strengths, our best work happens when we abandon titles and collaborate.

Creative

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Media

Our media team is a well-oiled planning, buying and negotiating machine. They’re tough, passionate, strategic, curious and, as voiced by more than one client, completely awesome.

Media

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Strategy

Problem solving is at the heart of everything we do. Starting with a full analysis of our client’s brand and market, our strategists deliver deep consumer insights that inspire our work.

Strategy

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Technology

When they’re not programming complex algorithms, our tech gurus are busy developing things we’ve never heard of. In fact, they just shifted the technology paradigm again.

Technology

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Ignited Films

Our Ignited Films department is constantly producing high-quality content for our clients. They direct. They edit. They mix. They play soccer at lunch. And they make cinematic miracles happen daily.

Ignited Films

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Social Media

Our social media team does everything from strategy to campaign extensions. And since it’s all about connections, our crew is just as likely to be working an event as tweeting about it.

Social Media

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Analytics

We believe in being accountable for our work. Detailed analytics are part of every project we do, and our math nerds can give you a report that just skims the surface or goes Good Will Hunting deep.

Analytics

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Experiential

The less we see of our experiential team, the better. Not because we don't like them, but because it means they’re making sure things go smoothly, from trade shows to exhibits to street teams.

Experiential

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Ignited Labs

Ignited Labs encourages employees to submit proposals for start-up ventures. Viable ideas will be developed into real businesses, owned and run by in-house entrepreneurs.

Ignited Labs

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Government Services

Ignited has been working with federal government agencies since 2002, developing impactful marketing campaigns. And in 2011, we were awarded a GSA schedule 541 contract.

Government Services

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Time Travel

We believe that marketing will change more in the next 5 years than in the last 50. That doesn’t scare us; it excites us. We see the opportunities that lie ahead and can’t wait to be a part of them.

Time Travel

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people

120 STRATEGIC THINKERS

Our strategy department is led by a core group of individuals, but, in actuality, it’s everyone’s job. In this regard, we have 120 strategic thinkers all executing the same heavily researched, well thought out plan. It’s not enough to just create work to get a reaction. It needs to be the right reaction, sparked by a plan that speaks to both the client’s business objectives and the consumer’s desires. By tasking our entire agency to respect and protect the strategy, we guarantee that the whole is well beyond the mere sum of all the moving, disparate parts.

world

A MOVING TARGET

The ways in which people are engaging with and consuming media has changed so dramatically that it has actually shifted the criteria for evaluating and defining the target audience. Knowing the who is no longer enough to create an accurate consumer profile. We need to know the what, the where, the when, the how often, and a hundred other things to begin to fully grasp the ever changing behaviors within today’s marketplace. This moving target makes the creation of a strong, differentiating strategy one of the hardest things to accomplish. In fact, the only thing harder would be to not have one at all, which, frankly, is never an option for us.

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A STEADY COURSE

Having all of our capabilities represented at the beginning of the process is the best way to ensure our initial strategic thinking remains intact throughout our individual ideation. Strategy is our roadmap. And having a universal buy-in to the overall plan of action makes it easier for each of us to go off into our specific areas of expertise and do what we do best. We believe that a great idea can come from anywhere. Our process not only encourages and nurtures this, it demands it. By democratizing the ownership of the strategy, we allow ourselves to be grounded in it, which has proven to be the catalyst for ideas that reach for the stars. Or, as we like to call it, setting the world on fire.