Ignited

Analytics

Tags: Analytics, Brenda Castelo Radtke, Social Media, Digital & Technology, strategy, Ignited capabilities

Blog // Future of the Mobile Web

06/06/10
In recent studies, high profile mobile applications are generating more traffic than their counterparts on the web. If this trend continues, in... VIEW NOW

Tags: Mobile Web, Mobile, digital, Internet, interactive, Analytics, rich media, Brian Mulford

Blog // Mary Meeker is a Copy Cat

Mary Meeker is a Copy Cat

06/13/10
Mary Meeker's 2010 Internet trends report reveals more data pointing to a mobile web as the future. VIEW NOW

Tags: Mobile Web, Morgan stanley, Brian Mulford, digital, interactive, Analytics

Blog // Measuring Past The Click

Measuring Past The Click

10/25/09
Clicks are down 50% from '07, but with digital consuming 31% of ad spend within 3 years, what do you measure? VIEW NOW

Tags: Clicks, Research, ctr, cpa, cpc, Brian Mulford, spend, budgets

Blog // Has Facebook finally killed the...

Has Facebook finally killed the Microsite?

10/04/09
When the purpose of a Microsite is to bring a specialized product to a targeted community, does Facebook mitigate the need for them? VIEW NOW

Tags: Facebook, Analytics, digital, microsite, New Product Promotion, technology, Brian Mulford, interactive

Blog // Data: Anonymous or useful. Never both

Data: Anonymous or useful. Never both

09/10/09
87% of Americans can be identified in public data that was thought to be safe and anonymous. Zip, DOB and gender are all that's needed to reverse... VIEW NOW

Tags: Data, Analytics, database, privacy, Brian Mulford, digital, Facebook, advertising

Blog // Intro to Google Analytics

Intro to Google Analytics

08/14/09
Just cuz it's free doesn't mean it sucks... VIEW NOW

Tags: Analytics, Google Analytics, Web Analtyics, online, interactive

Blog // Interwebz Facts

Interwebz Facts

07/06/10
Just what you needed: More Internet facts Visualized. VIEW NOW

Tags: internet facts, Visualization, Analytics, interactive, digital, Brian Mulford

Blog // Predictive Variables in Social...

Predictive Variables in Social Networks; A Building Block For Social Media ROI?

06/02/09
Social Networks present a new and challenging arena for marketers and advertisers. New insights into measuring user influence may be the first step... VIEW NOW

Tags: Social Media, Facebook, Monetization, ROI, AD, Statistics, Barbie, Regression

GameTap Analytics Casestudy

Client: GameTap VIEW NOW

Tags: GameTap, Analytics

Media Optimizer Tool

View the results of an online media campaign with the click of a mouse. VIEW NOW

Tags: Media Optimizer Tool, Analytics, media, Digital & Technology, Ignited capabilities

GameTap Case Study

Small media budgets don’t scare us. VIEW NOW

Tags: GameTap Case Study, case study, PC gaming, creative, media, Analytics, Digital & Technology, interactive

Bourne Ultimatum Media Case Study

A heart-pounding media case study for the Bourne Ultimatum . VIEW NOW

Tags: Bourne Ultimatum, NBC Universal, media, Dave Martin, Analytics, Digital & Technology, mash-ups, rich media

Blog // Using Search Data To Predict Hits

Using Search Data To Predict Hits

03/27/10
Using little more than search volume data, predict the success & revenue of Movies & Music weeks or months before their release. VIEW NOW

Tags: search, Analytics, Google, prediction, digital, Brian Mulford, big deal

Blog // 2010: The Year Your Mom Changed The...

2010: The Year Your Mom Changed The Face Of Gaming

03/06/10
In what looks like a renaissance for gaming, an unlikely segment is fueling the growth of social gaming. VIEW NOW

Tags: Social Gaming, Facebook, media, Social Media, Analytics, gaming, interactive, digital

Blog // Is Targeted Advertising Eroding Your...

Is Targeted Advertising Eroding Your Profits?

01/12/10
MIT Sloan Professor reports that Targeted Advertising is leading to consumer exhaustion, over-exposed messaging and lowered profits. VIEW NOW

Tags: Targeted Advertising, Analytics, media, Brian Mulford, digital, Computational Advertising, MIT, Profits

Blog // Why the ARMY has more fans than CBS

Why the ARMY has more fans than CBS

12/20/09
What does the ARMY know about social media that 96% of other brands don't? VIEW NOW

Tags: AEC, Social Media, Facebook, fan page, army experience center, Army, community outreach, community

Blog // Social Media Engagement & It’s Impact...

Social Media Engagement & It’s Impact On Revenue

07/20/09
A New Study Correlates Social Media Engagement With Financial Performance. Everybody Panic. VIEW NOW

Tags: Social Media, Analytics, Revenue, Research, Engagement, Brian Mulford, new media

Blog // A Glimpse Into The Blogging Mind

A Glimpse Into The Blogging Mind

07/03/09
Word Clouds provide a unique insight into the relationship between words and feelings. This is a snapshot of what Ignited's Yeti's are blogging... VIEW NOW

Tags: Words, Wordle, yeti, Cloud, Feelings, Brian Mulford, Analytics, holiday

Blog // Proof: Time is Money

Proof: Time is Money

07/02/09
Can a few seconds on your website really make a difference? After reading this you'll never again underestimate the cash value of website velocity. VIEW NOW

Tags: Website Velocity, website, Analytics, Optimization, Brian Mulford, technology, Speed, Performance

Blog // Your eyes say Yes, but your lips say...

Your eyes say Yes, but your lips say EbN0

06/18/09
Emerging research in Visualization and "Big-Data" Statistical modeling offers a novel method of discovering meaningful signal in otherwise noisy... VIEW NOW

Tags: Visualization, Statistics, Model, Brian Mulford, interactive, digital, Data, technology