Ignited

Digital & Technology

Tags: Digital & Technology, Brian Mulford, Ignited capabilities

Blog // Future of the Mobile Web

06/06/10
In recent studies, high profile mobile applications are generating more traffic than their counterparts on the web. If this trend continues, in... VIEW NOW

Tags: Mobile Web, Mobile, digital, Internet, interactive, Analytics, rich media, Brian Mulford

Blog // Mary Meeker is a Copy Cat

Mary Meeker is a Copy Cat

06/13/10
Mary Meeker's 2010 Internet trends report reveals more data pointing to a mobile web as the future. VIEW NOW

Tags: Mobile Web, Morgan stanley, Brian Mulford, digital, interactive, Analytics

Brian Mulford

The Astaire. The Cagney. The Winged Puff. You might expect these to be the names of ballroom dances or gourmet sandwiches, but you would be wrong.... VIEW NOW

Tags: Brian Mulford, Brian, Mulford, EVP, digital

Blog // LA Yeti-thon

LA Yeti-thon

03/31/10
A rare glimpse of Eddie the Yeti outside of Ignited, running in the LA Marathon. He actually finished the race! VIEW NOW

Tags: Yeti Marathon, Yetiquette, Eddie, Ignited, etiquette, yeti, marathon, running, suckers, Brian Mulford

Blog // Using Search Data To Predict Hits

Using Search Data To Predict Hits

03/27/10
Using little more than search volume data, predict the success & revenue of Movies & Music weeks or months before their release. VIEW NOW

Tags: search, Analytics, Google, prediction, digital, Brian Mulford, big deal

Blog // 2010: The Year Your Mom Changed The...

2010: The Year Your Mom Changed The Face Of Gaming

03/06/10
In what looks like a renaissance for gaming, an unlikely segment is fueling the growth of social gaming. VIEW NOW

Tags: Social Gaming, Facebook, media, Social Media, Analytics, gaming, interactive, digital

Blog // Measuring Past The Click

Measuring Past The Click

10/25/09
Clicks are down 50% from '07, but with digital consuming 31% of ad spend within 3 years, what do you measure? VIEW NOW

Tags: Clicks, Research, ctr, cpa, cpc, Brian Mulford, spend, budgets

Blog // Has Facebook finally killed the...

Has Facebook finally killed the Microsite?

10/04/09
When the purpose of a Microsite is to bring a specialized product to a targeted community, does Facebook mitigate the need for them? VIEW NOW

Tags: Facebook, Analytics, digital, microsite, New Product Promotion, technology, Brian Mulford, interactive

Blog // Data: Anonymous or useful. Never both

Data: Anonymous or useful. Never both

09/10/09
87% of Americans can be identified in public data that was thought to be safe and anonymous. Zip, DOB and gender are all that's needed to reverse... VIEW NOW

Tags: Data, Analytics, database, privacy, Brian Mulford, digital, Facebook, advertising

Blog // Social Media Engagement & It’s Impact...

Social Media Engagement & It’s Impact On Revenue

07/20/09
A New Study Correlates Social Media Engagement With Financial Performance. Everybody Panic. VIEW NOW

Tags: Social Media, Analytics, Revenue, Research, Engagement, Brian Mulford, new media

Blog // A Glimpse Into The Blogging Mind

A Glimpse Into The Blogging Mind

07/03/09
Word Clouds provide a unique insight into the relationship between words and feelings. This is a snapshot of what Ignited's Yeti's are blogging... VIEW NOW

Tags: Words, Wordle, yeti, Cloud, Feelings, Brian Mulford, Analytics, holiday

Blog // Proof: Time is Money

Proof: Time is Money

07/02/09
Can a few seconds on your website really make a difference? After reading this you'll never again underestimate the cash value of website velocity. VIEW NOW

Tags: Website Velocity, website, Analytics, Optimization, Brian Mulford, technology, Speed, Performance

Blog // Your eyes say Yes, but your lips say...

Your eyes say Yes, but your lips say EbN0

06/18/09
Emerging research in Visualization and "Big-Data" Statistical modeling offers a novel method of discovering meaningful signal in otherwise noisy... VIEW NOW

Tags: Visualization, Statistics, Model, Brian Mulford, interactive, digital, Data, technology

Blog // Amazing Pictures from the ISS Space...

Amazing Pictures from the ISS Space Station via Twitter

02/24/10
Soichi Noguchi - Astronaut aboard the ISS Space Station has been taking pictures of earth and posting them via Twitter. VIEW NOW

Tags: Space Station, Twitter, Social Media, Brian Mulford, digital

Blog // Is Targeted Advertising Eroding Your...

Is Targeted Advertising Eroding Your Profits?

01/12/10
MIT Sloan Professor reports that Targeted Advertising is leading to consumer exhaustion, over-exposed messaging and lowered profits. VIEW NOW

Tags: Targeted Advertising, Analytics, media, Brian Mulford, digital, Computational Advertising, MIT, Profits

Blog // The Science of Computational Advertising

The Science of Computational Advertising

01/08/10
Yahoo! contributes to Stanford's MS&E research department with a insightful overview of computational advertising. VIEW NOW

Tags: Computational Advertising, digital, Brian Mulford, interactive, media, stanford, Statistics, search

Blog // Why the ARMY has more fans than CBS

Why the ARMY has more fans than CBS

12/20/09
What does the ARMY know about social media that 96% of other brands don't? VIEW NOW

Tags: AEC, Social Media, Facebook, fan page, army experience center, Army, community outreach, community

Blog // Interwebz Facts

Interwebz Facts

07/06/10
Just what you needed: More Internet facts Visualized. VIEW NOW

Tags: internet facts, Visualization, Analytics, interactive, digital, Brian Mulford