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Blog // Has Facebook finally killed the...
Has Facebook finally killed the Microsite?
10/04/09
When the purpose of a Microsite is to bring a specialized product to a targeted community, does Facebook mitigate the need for them? VIEW NOW
Tags: Facebook, Analytics, digital, microsite, New Product Promotion, technology, Brian Mulford, interactive
Blog // Data: Anonymous or useful. Never both
Data: Anonymous or useful. Never both
09/10/09
87% of Americans can be identified in public data that was thought to be safe and anonymous. Zip, DOB and gender are all that's needed to reverse... VIEW NOW
Tags: Data, Analytics, database, privacy, Brian Mulford, digital, Facebook, advertising
Blog // Social Media Engagement & It’s Impact...
Social Media Engagement & It’s Impact On Revenue
07/20/09
A New Study Correlates Social Media Engagement With Financial Performance. Everybody Panic. VIEW NOW
Tags: Social Media, Analytics, Revenue, Research, Engagement, Brian Mulford, new media
Blog // A Glimpse Into The Blogging Mind
A Glimpse Into The Blogging Mind
07/03/09
Word Clouds provide a unique insight into the relationship between words and feelings. This is a snapshot of what Ignited's Yeti's are blogging... VIEW NOW
Tags: Words, Wordle, yeti, Cloud, Feelings, Brian Mulford, Analytics, holiday
Blog // Proof: Time is Money
Proof: Time is Money
07/02/09
Can a few seconds on your website really make a difference? After reading this you'll never again underestimate the cash value of website velocity. VIEW NOW
Tags: Website Velocity, website, Analytics, Optimization, Brian Mulford, technology, Speed, Performance
Blog // Your eyes say Yes, but your lips say...
Your eyes say Yes, but your lips say EbN0
06/18/09
Emerging research in Visualization and "Big-Data" Statistical modeling offers a novel method of discovering meaningful signal in otherwise noisy... VIEW NOW
Tags: Visualization, Statistics, Model, Brian Mulford, interactive, digital, Data, technology
Brian Mulford
Brian Mulford
The Astaire. The Cagney. The Winged Puff. You might expect these to be the names of ballroom dances or gourmet sandwiches, but you would be wrong.... VIEW NOW
Tags: Brian Mulford, Brian, Mulford, EVP, digital
Blog // The Science of Computational Advertising
The Science of Computational Advertising
01/08/10
Yahoo! contributes to Stanford's MS&E research department with a insightful overview of computational advertising. VIEW NOW
Tags: Computational Advertising, digital, Brian Mulford, interactive, media, stanford, Statistics, search
Blog // Why the ARMY has more fans than CBS
Why the ARMY has more fans than CBS
12/20/09
What does the ARMY know about social media that 96% of other brands don't? VIEW NOW
Tags: AEC, Social Media, Facebook, fan page, army experience center, Army, community outreach, community
Blog // Measuring Past The Click
Measuring Past The Click
10/25/09
Clicks are down 50% from '07, but with digital consuming 31% of ad spend within 3 years, what do you measure? VIEW NOW
Tags: Clicks, Research, ctr, cpa, cpc, Brian Mulford, spend, budgets
Blog // Is Targeted Advertising Eroding Your...
Is Targeted Advertising Eroding Your Profits?
01/12/10
MIT Sloan Professor reports that Targeted Advertising is leading to consumer exhaustion, over-exposed messaging and lowered profits. VIEW NOW
Tags: Targeted Advertising, Analytics, media, Brian Mulford, digital, Computational Advertising, MIT, Profits
Blog // Amazing Pictures from the ISS Space...
Amazing Pictures from the ISS Space Station via Twitter
02/24/10
Soichi Noguchi - Astronaut aboard the ISS Space Station has been taking pictures of earth and posting them via Twitter. VIEW NOW
Tags: Space Station, Twitter, Social Media, Brian Mulford, digital
Blog // 2010: The Year Your Mom Changed The...
2010: The Year Your Mom Changed The Face Of Gaming
03/06/10
In what looks like a renaissance for gaming, an unlikely segment is fueling the growth of social gaming. VIEW NOW
Tags: Social Gaming, Facebook, media, Social Media, Analytics, gaming, interactive, digital