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Blog // Is Targeted Advertising Eroding Your...
Is Targeted Advertising Eroding Your Profits?
01/12/10
MIT Sloan Professor reports that Targeted Advertising is leading to consumer exhaustion, over-exposed messaging and lowered profits. VIEW NOW
Tags: Targeted Advertising, Analytics, media, Brian Mulford, digital, Computational Advertising, MIT, Profits
Blog // The Science of Computational Advertising
The Science of Computational Advertising
01/08/10
Yahoo! contributes to Stanford's MS&E research department with a insightful overview of computational advertising. VIEW NOW
Tags: Computational Advertising, digital, Brian Mulford, interactive, media, stanford, Statistics, search