Ignited

03/25/09
The next time your supervisor sees you surfing MySpace or Facebook and tells you to get to work, tell them you’re working on community research. VIEW NOW

Tags: community, Facebook, Twitter, Social Media, Gabrielle Weinman

Blog // Amazing Pictures from the ISS Space...

Amazing Pictures from the ISS Space Station via Twitter

02/24/10
Soichi Noguchi - Astronaut aboard the ISS Space Station has been taking pictures of earth and posting them via Twitter. VIEW NOW

Tags: Space Station, Twitter, Social Media, Brian Mulford, digital

Blog // Why the ARMY has more fans than CBS

Why the ARMY has more fans than CBS

12/20/09
What does the ARMY know about social media that 96% of other brands don't? VIEW NOW

Tags: AEC, Social Media, Facebook, fan page, army experience center, Army, community outreach, community

Blog // Has Facebook finally killed the...

Has Facebook finally killed the Microsite?

10/04/09
When the purpose of a Microsite is to bring a specialized product to a targeted community, does Facebook mitigate the need for them? VIEW NOW

Tags: Facebook, Analytics, digital, microsite, New Product Promotion, technology, Brian Mulford, interactive

Blog // A single, low-tech reason I like...

A single, low-tech reason I like Twitter.

08/24/09
It's the people, not the technology. VIEW NOW

Tags: Social Media, Mike Wolfsohn, creative, Twitter

Blog // Social Media Engagement & It’s Impact...

Social Media Engagement & It’s Impact On Revenue

07/20/09
A New Study Correlates Social Media Engagement With Financial Performance. Everybody Panic. VIEW NOW

Tags: Social Media, Analytics, Revenue, Research, Engagement, Brian Mulford, new media

Blog // Predictive Variables in Social...

Predictive Variables in Social Networks; A Building Block For Social Media ROI?

06/02/09
Social Networks present a new and challenging arena for marketers and advertisers. New insights into measuring user influence may be the first step... VIEW NOW

Tags: Social Media, Facebook, Monetization, ROI, AD, Statistics, Barbie, Regression

Blog // 18 minutes ago I had an idea for a blog...

18 minutes ago I had an idea for a blog post.

05/26/09
I wanted to write about the benefits of immediacy and it turned into a bit about being a part of the public dialog. And that's OK. At least you... VIEW NOW

Tags: the immediacy of things, Social Media, viral video, Nike, CEO, creative, Damian, immediacy

Blog // You can hide, but you can’t hide

You can hide, but you can’t hide

05/15/09
Now that you can just about find anything you need online, companies are finding it more and more difficult to get away with their shady business... VIEW NOW

Tags: Social Media, Reddit, WSJ, media