Ignited

Real Heroes Action Figure 2

Darth Vader action figures bow to this guy. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, Real Heroes, military, collateral, creative, gaming, PC games

America’s Army Photos

Client: U.S. Army
Campaign: America's Army VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, collateral, creative, PC games, logo, E3

AA E3 Photo: Tank

These guys are the real-deal, unlike other game publishers who hired actors in camouflage. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, E3, military, experiential, events, creative

AA E3 Photo: Helicopter Drop

How did you get to work today? VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, E3, military, experiential, events, creative

AA Special Forces Game Packaging

In the hands of a Special Forces Soldier, this box is a lethal weapon. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, Special Forces, military, print, packaging, creative

AA3 Logo

You’re not expected to salute this logo, but it would be nice if you did. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, AA3, military, print, logo, creative

Real Heroes Action Figure 1

Don’t refer to it as a doll. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, Real Heroes, military, collateral, creative, gaming, PC games

AA E3 Photo: Floor Design

Army's booth at E3. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, E3, military, experiential, events, creative

AA Challenge Tour: Drill Sergeant FFA

Visitors got a taste of life in the Army.. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, Challenge Tour, military, experiential, events, creative

AA Challenge Tour: Miami Crowd

Kids learn about the effects of gravity on a bullet and how physics can help... VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, Challenge Tour, military, creative, experiential, events

AA E3 Photo: Showtime

Two Special Forces Soldiers rappel from the rafters of the LA Convention Center. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, E3, military, experiential, events, creative

U.S. Army America’s Army

The America’s Army video game educates players about Basic Combat Training and Army core values. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, Real Heroes, print, collateral, creative, packaging

AA Special Forces No Spotlight Print Ad

U.S. Soldiers are all guts and no glory. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, Special Forces, military, print ad, creative, gaming

AA Special Forces No Floats Print Ad

U.S. Soldiers are all guts and no glory. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, Special Forces, military, print ad, creative, PC games

AA Bragg & Lewis T-shirts

Forts Lewis and Bragg were not named after a Vaudevillian team. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, military, print, collateral, T-shirt, creative

AA3 Shadow T-shirt

This AA3 T-shirt is so comfy you’re probably wearing one right now. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, AA3, military, print, collateral, T-shirt

AA Real Heroes SSG Zedwick Action Figure

Place this action figure in your window to scare away burglars. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, Real Heroes, Zedwick, military, print, packaging, collateral

AA Real Heroes 2LT Wolford Action Figure

He may be small in size but he’s got no shortage of courage. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, Real Heroes, Wolford, military, print, packaging, collateral

AA Brochure Pages 5-6

Do you have what it takes to lead? Running a status meeting doesn’t count. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, military, print, brochure, collateral, creative

AA Challenge Tour: Game Station FFA

There’s nothing better than a friendly game of “In your face.” VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, Challenge Tour, military, experiential, events, creative

AA Challenge Tour: LAN Tour Stations

Laptops were set up at various locations for people to test their Soldiering skills. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, Challenge Tour, military, creative, experiential, events

AA Challenge Tour: FFA Registration

Students stand three deep in line to sign-up for a chance to play America’s Army: Overmatch. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, Challenge Tour, military, experiential, events, creative

AA E3 Photo: Chopper Down

No Soldiers or Yetis were hurt in the making of this exhibit. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, E3, military, experiential, events, creative

AA Brochure Pages 3-4

Other game developers rely on imagination, ours rely on experience. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, military, print, brochure, collateral, creative

AA Brochure Pages 1-2

Listen up! You have questions. We have answers. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, military, print, brochure, collateral, creative, gaming

AA Meal Skateboard Deck

It’s a skateboard. It’s a food tray. It’s a prize. VIEW NOW

Tags: U.S. Army America's Army, U.S. Army, America's Army, military, collateral, print, creative, skateboard