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Blog // The Science of Computational Advertising
The Science of Computational Advertising
01/08/10
Yahoo! contributes to Stanford's MS&E research department with a insightful overview of computational advertising. VIEW NOW
Tags: Computational Advertising, digital, Brian Mulford, interactive, media, stanford, Statistics, search
Blog // Data: Anonymous or useful. Never both
Data: Anonymous or useful. Never both
09/10/09
87% of Americans can be identified in public data that was thought to be safe and anonymous. Zip, DOB and gender are all that's needed to reverse... VIEW NOW
Tags: Data, Analytics, database, privacy, Brian Mulford, digital, Facebook, advertising
Blog // Truth in Advertising
Truth in Advertising
03/04/10
The power of advertising has an amazing ability to capture the hearts and minds of children, but what happens when a product doesn't live up to the... VIEW NOW
Tags: advertising, Truth in Advertising, Brand Affinity, Bill Rosenthal, Word of Mouth, Youth Advertising
Blog // DVRs: The best thing for TV...
DVRs: The best thing for TV advertising?
05/22/09
How the DVR may actually end up saving TV advertising. VIEW NOW
Tags: DVR, creative, Mike Wolfsohn, broadcast, TV, advertising, Super Bowl, El Toro
Blog // Measuring Past The Click
Measuring Past The Click
10/25/09
Clicks are down 50% from '07, but with digital consuming 31% of ad spend within 3 years, what do you measure? VIEW NOW
Tags: Clicks, Research, ctr, cpa, cpc, Brian Mulford, spend, budgets