Challenge — Provide an interactive environment to showcase GameSpot’s titles, while giving their co-sponsor, Toyota, plenty of exposure

Solution — Draw people in with a shoot-to-win basketball competition. New Toyota Yaris models sit nearby for up-close inspection, and kiosks allow attendees to demo video games

Results — The spirit of competition – and the possibility of winning a Yaris – had people flocking to and spreading the word about the CNET booth