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Jose Cuervo & Ginger
Jose Cuervo & Ginger
When Jose Cuervo charged us with getting more young men to drink Jose Cuervo Gold, some very important market research was required (a.k.a. bar hopping). And thus, C&G, or Cuervo and ginger ale, was born. This sophisticated yet masculine drink coupled with our new theme line, “The Elevated Order of Cuervo,” had young men hitting the bottle—but in a good way, of course.