Coraline Myspace Floating Ad
NBC Universal Coraline DVD Release,
300x250,
online ads,
digital,
NBC Universal,
film,
movies,
Digital & Technology,
interactive,
online,
banners,
roadblock,
dvd,
family,
fanboys,
expandable,
rich media
Start with two completely distinct pieces of key art, designed for two different versions of the DVD, targeting two diametrically opposed audiences. Capturing the creepiness for the fanboys, the heroicness for the families, and the host of special features for all, we clawed and cut and cobbled together a pretty mesmerizing campaign that was in keeping with the handmade nature of the film.