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In order to pull in a more mainstream buyer to Newegg.com, we tapped into an insight common to all purchasers of technology-related products. First, you research. Then, you buy. Our campaign endorsed and encouraged this process and positioned Newegg.com as the retailer to choose once consumers had concluded their research.

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Collateral
The IT guy—a modern day Santa Claus. VIEW NOW
Case Study
Newegg.com goes up against the big box stores consumers know and love. VIEW NOW
Online Ad
This online banner delivers the Newegg promise, plain and simple. VIEW NOW
Online Ad
For every room in the house, there’s Newegg.com. VIEW NOW
Online Ad
A twenty-first century student needs a twenty-first century care package. VIEW NOW
Outdoor
A road-side billboard delivers a contextual message aimed at drivers. VIEW NOW
Print
Newegg.com carries whatever parts are needed to turn a machine into a monster. VIEW NOW
Print
The IT Guy: the all-knowing Buddha of everything electronic. VIEW NOW
Print
Peeping in windows is okay as long as it’s research. VIEW NOW
Outdoor
The alternative is talking to the one-armed harmonica player in the seat beside you. VIEW NOW
Outdoor
A contextual billboard speaks to NYC commuters. VIEW NOW
TV Spot
Looking for a big-screen TV? Time to start researching. VIEW NOW
Outdoor
Ignited helps Newegg.com make a splash at E3—without exhibiting. VIEW NOW
Online Ad
Buy an mp3 player, get ten songs free. A great offer that doesn’t mean much if no one reads it. VIEW NOW
Online Ad
The most polite banner on the Internet. VIEW NOW
Collateral
Newegg.com makes a fashion statement at E3. VIEW NOW
Outdoor
Newegg.com helps New Yorkers get creative with their methods of avoiding social interaction. VIEW NOW
Outdoor
Newegg.com helps consumers remember their memory. VIEW NOW
Online Ad
When it’s time to overhaul your machine, it’s time for Newegg.com. VIEW NOW