Princess Cruises Brand Campaign 2010
Princess Cruises Brand Campaign 2010
The next wave of rich and standard banners focused on passenger testimonials and Princess trademark features. From a cozy flick under the stars to a snooze in The Sanctuary, cruisers loved sharing their favorite moments. In fact, the banners were just the beginning. Once clicked, standard banners drove users to a landing page full of passenger videos, while the rich media units let viewers watch upon roll over. With so many onboard activities to choose from, there truly was a story around every corner.








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