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Sony VAIO by you
VAIO by you, Sony, VAIO, CTO, configure to order, Sony Style store, in-store kiosk, banners, print ad, interactive, leaderboard, rich media, microsite, minisite, customized notebook, International, Latin America, Motion + Sound, TV spot, case study, online, 300x250, Digital & Technology, creative, collateral, electronics, notebook, laptop, computers
Sony VAIO by you
Humans are born with a desire to create. Big or small, useful or useless, what matters is the act itself. When VAIO gave consumers the power to create a personalized computer, it gave us the chance to create VAIO by you. From custom kiosks to swanky shopping bags, the program was designed to feel less like mass communication and more like a one-on-one conversation. 