Ignited helped Soylent launch their first-ever complete nootropics drink, Soylent Stacked, with a creative campaign and paid media targeting Soylent’s core audience and gamers. With the look, feel and tone we took a departure from Soylent’s minimalist aesthetic and really leaned into gamer culture. The goal of the campaign was to generate interest in this new product and drive revenue. And we did just that. The campaign surpassed the ROAS goal and previous new product launch Conversion Rate by over 2x!
Check out the launch video below.