Transforming brands in the age of interruption.

The telecom space is one of the most hotly contested marketing segments. Consumers often switch carriers with a simple promotion. In developing countries, they switch carriers almost daily, purchasing pre-paid SIM cards at convenience stores. Evolving telco brands to stay digitally relevant is critical, especially with younger consumers who have little brand loyalty.

PLDT Brand Manifesto Video

Connecting a new generation of Filipinos with the brand that connects them.