Ignited recently partnered with Razer to launch their first non-gaming laptop.
Since Razer is recognized as the leader in gaming laptops and peripherals, for the Razer Book campaign we wanted to expand beyond their core fans, and capture the attention of a new, more mainstream audience.
For the campaign we created high-energy videos utilizing CG and motion graphics to showcase the laptop and consumer lifestyle.
The online campaign followed the look and energy of the video highlighting key features and benefits.
You can check out the website here: