After weeks of uncertainty, savvy marketers are taking time to rethink and pivot who they market to, the right channels and when. We suggest that there is no better time than now to start your own recovery.
This starts with 3 easy steps:
- Audit your current plan: Is my 2020 plan ready for a post coronavirus world? Is my media mix right? Is my messaging tone deaf, or perfect for a rebounding economy?
- Focus on near term $: Whether it’s Wall Street, your board or your boss, everyone wants to see revenue recover fast. For now, focus on quick, measureable initiatives that can spark immediate sales.
- Go digital: Consider moving all of your brand experiences to the digital space, and create branded content relevant to these channels — for example, Tik Tok to reach younger audiences.