Given the time it takes to plan for an event, especially as an exhibitor, we know many brands committed to attending events pre-COVID. And while some of these events were cancelled altogether in the wake of the pandemic, some switched to virtual events. In this case, it may be difficult to know what to do considering the obvious differences between meeting with industry/trade and/or consumers in real life. Additionally, looking ahead to 2021, you may be considering the future implications of virtual events. In part 2 of our series, we’ll dive deeper into the pros and cons of virtual events. But until then, here are some macro considerations as you decide how to move forward, both in the short and long-term.
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