Virtual Events: To Zoom or not to Zoom? (Part 1)

Given the time it takes to plan for an event, especially as an exhibitor, we know many brands committed to attending events pre-COVID. And while some of these events were cancelled altogether in the wake of the pandemic, some switched to virtual events. In this case, it may be difficult to know what to do considering the obvious differences between meeting with industry/trade and/or consumers in real life. Additionally, looking ahead to 2021, you may be considering the future implications of virtual events. In part 2 of our series, we’ll dive deeper into the pros and cons of virtual events. But until then, here are some macro considerations as you decide how to move forward, both in the short and long-term.

  • Did you already pay to attend and/or exhibit?
    • What can you negotiate in terms of cancellation or refund—not just with the show but from a travel and production standpoint?
    • Is there an alternative funding source that is mutually beneficial to both parties — i.e. Can another organization sponsor your attendance?
  • Is the value of the new online event worth the cost?
  • Can you make the value less about meeting people but more about content and PR?
  • Do you now have more leveraging power to negotiate a group/company rate vs. having to pay for individual rates to attend?

Still having trouble deciding or executing on your next steps? We can help! Contact us today!

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