Ask Ignited: Question 10

1 Question, 4 Points of View

Tell us something about connecting with Moms that marketers should know.

“They want to see real versions of themselves in marketing, not the ideal versions of themselves.”

Chalita Dasnanjali, Group Media Director


“They research everything.  Extensively.”

Whitney Stephenson, Director of Finance


“They can be Millennials so the same rules to reach them and message them apply, even though they may be moms.”

Christel Roldan, VP Brand Management


“Finally, some companies /brands are starting to tap into the psyche of working moms (i.e., University of Phoenix). For most other brands out there, they need to understand that it’s 2017 and mom’s roles in their families have changed.”

— Bree Bandy, VP of Brand Management