When times are this uncertain, and multiple recovery scenarios at play, your only option is to plan for all situations.

But how will Amazon’s Prime Day be different this year and how will it affect brands and advertisers?

Since the pandemic hit, the experiential and live-event space has had to pivot to adjust to the current landscape.

The COVID-19 stay-at-home orders and closures, not surprising, catapulted ecommerce levels ahead by five years.

Due to the novel coronavirus, mobile gaming apps are performing like never before.

Retail giant Walmart recently announced a new membership service called “Walmart+”

While the current pandemic has forced many into economic uncertainty, there is one demographic that is faring better than most.

Netflix recently launched a new “Watch Free” content section that allows non-subscribers to watch some movies and shows.

When the pandemic hit, the advertising space became severely disrupted and all channels of advertising saw a huge dip in spend.

While omnichannel has been a big buzzword in the retail space for the last few years, it is an easier concept than done.