Media Transformation

KeVita came to us with challenges on multiple fronts: their market was limited, with kombucha drinkers staying fairly loyal to the brands they are used to. And then there was the battle of authenticity, as their product was non-alcoholic and its texture smoother than other brands.

Through the creation of custom editorial, video, and influencer content; the amplification of social content;

the development of KeVita’s first- ever Facebook Chatbot; and a programmatic display driving to discount app, product pages, and store locator, we were able to increase sales of Master Brew Kombucha by 4% and grow overall KeVita HH penetration by 33% in 6 months, in addition to driving 6 million engagements and over 26 million cross-channel video views, and increase site traffic by 65% (with the store locator page traffic up 472%).