Soylent sought to leverage the spending habits and feedback from current customers to scale the business beyond the initial eCommerce and online channels. To do so, a cohesive omnichannel marketing strategy was needed to expand Soylent’s customer base and create product awareness as they began testing retail distribution in late 2017.
By connecting Soylent’s disparate data sources, we have been able to identify and authentically speak to their target audiences. This has increased return on ad spend (ROAS) – Soylent’s primary marketing KPI. Our efforts also helped produce retail store traffic for 7-Eleven test locations on the West Coast. Substantial early sales numbers have propelled Soylent to continue expanding to over 10,000 retail locations across the U.S. and soon to be rolling out in Europe.