Similar to mobile game companies like Candy Crush that went to TV after outgrowing their social/mobile advertising roots, DTC brands are doing the same.
- Customer Acquisition Costs on their digital/social channels have maxed out and they need additional channels to bring in new customers efficiently
- TV has a “halo effect” that can help brands build credibility and boost performance on other channels
- Cost of entry to TV (both from a creative and media standpoint) has exponentially decreased in recent years
- DTC brands are measurement savvy and able to quickly and immediately check performance based on search trends, site traffic lift, post-checkout surveys on site
Contact us to see how Ignited’s integrated approach to Digital and Traditional Media Planning & Buying can help your business grow!