Why digital native DTC brands are on TV

Similar to mobile game companies like Candy Crush that went to TV after outgrowing their social/mobile advertising roots, DTC brands are doing the same.

  1. Customer Acquisition Costs on their digital/social channels have maxed out and they need additional channels to bring in new customers efficiently
  2. TV has a “halo effect” that can help brands build credibility and boost performance on other channels
  3. Cost of entry to TV (both from a creative and media standpoint) has exponentially decreased in recent years
  4. DTC brands are measurement savvy and able to quickly and immediately check performance based on search trends, site traffic lift, post-checkout surveys on site

Contact us to see how Ignited’s integrated approach to Digital and Traditional Media Planning & Buying can help your business grow!