Ignited helps bring KeVita’s Alive Like You™ campaign to life at Expo West.
Ignited partnered with KeVita to concept and produce it’s activation at Natural Products Expo West – or simply “Expo.” Expo is the grocery industry’s largest event in North America with 80,000 industry professionals and 3,100 brands and exhibitors attending.
KeVita’s Expo booth design process was led by the following business priorities:
• Feel Local – Not Corporate
• Elevate Taste
• Bring KeVita’s Brand Personality to Life
Taking these priorities into consideration, Ignited developed the “Tasting Room” booth concept. The concept centers around bringing people together – providing a respite from the hustle and bustle of the show floor, and providing a place to gather and enjoy a more human experience.
Ignited used modern wood tones and geometric shapes and patterns with pops of colors to develop a tap house environment. To create a local communal feel, we installed a large chalk board asking attendees what makes them feel alive – supporting KeVita’s Alive Like You™ campaign. During the three days of the event, attendees filled the board – with responses ranging from “family” and “doing good” to “music” and “brisket tacos.”
Additional activation elements included a bar with KeVita on tap and bottle poured, interactive tasting flight app, brand videos and meeting space.