Leadership

Areas of expertise:

• Launching new products / brands /  entrepreneurial ventures
• Fostering new business relationships
• Implementing innovative digital technology solutions

After 10-years with Activision as their Senior Vice President of Marketing, Eric set out to fulfill a vision – create a digitally connected agency with the capacity to expand or shrink according to client’s needs. This new approach to an old industry led to the inception of Ignited in 1999.

Doing business in the creative capital of the world, Los Angeles, he saw that the state of work was evolving so in 2016 he pioneered El Camp – a 55,000 square foot co-working space home to over 250+ like-minded marketing and technology experts.

Eric is a member of YPO Angeleno Gold and sits on the board of the American Association of Advertising Agencies and ThinkLA.

Areas of expertise:

• Nurturing client relationships by being a trusted partner and business advisor
• Unwavering commitment to success and creating efficiencies
• Fostering a culture of inclusion and teamwork

Before joining Ignited in 2006, Bree spent time at BBDO where she worked on the Mitsubishi account. Prior to that, she worked at Mendelsohn Zien on Carl’s Jr. account where she earned an Effie for “The Six Dollar Burger” Campaign.

At Ignited, Bree is VP of Brand Management & Operations where she tirelessly works to foster deeper client relationships, while overseeing the day-to-day operations of Ignited.

In addition, Bree also leads pitches, coordinates teams, and supports departmental needs. She is a true champion of office culture, believing a positive and supportive work environment fosters greater collaboration and more innovative solutions.

Areas of expertise

• Government relations & contract management
• Experiential / Event production & management
• Brand Partnerships, Corporate Alliances, and Sponsorship Marketing

David leads Ignited’s experiential marketing department and business development efforts with events ranging from intimate to epic in scale, and has produced experiential campaigns for clients across verticals ranging from gaming and consumer electronics, to beverage and tourism.

David also oversees the agency’s government services, including state and federal contracts for the State of California, Library of Congress, U.S. Army and U.S. Securities and Exchange Commission.

Areas of Expertise

• Brand stewardship
• Building strong, trusted client relationships
• Leading internal teams

Christel is an advertising veteran with over 20 years’ of brand building, marketing, and advertising experience. She actively oversees 360° Integrated Campaigns and Interactive Marketing projects across a number of Ignited’s fastest growing brands.

Christel began her career in production for national television spots and radio. As the rise of digital has changed the advertising world, Christel has evolved with her work to focus on telling stories that connect brands with their consumers and communities to create memorable experiences across touchpoints.

Areas of Expertise

• Business & Consumer Strategy
• Qualitative/Quantitative Research & Analytics
• User-Centered Design

With nearly 15 years’ of international Strategic Consulting and Innovation, Marketing, and Design Research experience, Aaron brings a wealth of knowledge and expertise to the team.

From a marketing perspective, Aaron has spent time at some of the hottest agencies around including R/GA, TracyLocke, and The Engine Group where he translated actionable insights into business results for MasterCard, Pepsi, YouTube, and Samsung earning him several awards and industry recognition for excellence.

From a consulting-innovation perspective, Aaron’s been an integral player at international consumer-led innovation at consulting firms Undercurrent and The Idea Factory where he’s helped some of the largest and most complicated companies go through a business transformation – PLDT, G&E, and Levis & Co.

At Ignited, Aaron oversees the Strategy and Analytics practice where he is committed to delivering the best results for our clients and new business ventures.

Areas of expertise

• Media Strategy : Digital & Traditional Media Buying/Planning
• Brand and audience building
• Direct Response initiatives

Chalita joined Ignited in November 2012 and now oversees all media initiatives — such as Ted Manhattan Beach, Les Miserables, and Fast & Furious 6, in addition to the hugely popular Family/Kids franchise Despicable Me 2, which became the #1 Home Entertainment release of 2013 and one of the best-selling animated blu-rays of all-time.

Prior to joining, Chalita managed the HTC account at Deutsch as the Integrated Media Supervisor focusing on Broadcast, Out-of- Home, and Print. There, her team earned an Effie Award for Media Innovation for the HTC Sensation campaign.

Since 2012, Whitney has overseen all finance related endeavours at Ignited.  WIth a keen eye on maximizing the return on financial assets and establishing financial policies, procedures, controls and reporting systems, she actively ensures all accounts receivable/collection and payroll for Ignited and El Camp.

Areas of expertise

• Digital, Print, & Video Production
• Recruiting & Managing Creative Teams
• Project Management

Before joining Ignited 12-years ago, Sam ran the studio and print production department at David & Goliath where he produced work for Kia Motors, Outback Steakhouse and Bacardi Rum.

At Ignited, Sam manages a team of external development partners including our internal digital producers, front-end developers, and user-experience designers. He also leads project management, coordination with teams – internal and external, and supports other departmental needs in the creation and delivery of outstanding creative assets. studio.

Areas of Expertise

• Media Research, Planning, Buying & Execution
• Content, Influencer Marketing
• Performance Analysis & Analytics

As Media Director at Ignited, Lisa bringings over 11 years’ of media experience spanning industries from eCommerce, Travel, Entertainment, Gaming, Government Services, Professional Services, Automotive, Motorsports, and more.

She develops and maintains solid partnerships and synergy with clients and vendors,

shepherding ideas into executed realities and discovering insights and new ways to engage audiences, while creating a lasting impact for our clients.