Leadership

Areas of expertise:

• Launching new products / brands /  entrepreneurial ventures
• Fostering new business relationships
• Implementing innovative digital technology solutions

After 10-years with Activision as their Senior Vice President of Marketing, Eric set out to fulfill a vision – create a digitally connected agency with the capacity to expand or shrink according to client’s needs. This new approach to an old industry led to the inception of Ignited in 1999.

Doing business in the creative capital of the world, Los Angeles, he saw that the state of work was evolving so in 2016 he pioneered El Camp – a 55,000 square foot co-working space home to over 250+ like-minded marketing and technology experts.

Eric is a member of YPO Angeleno Gold and sits on the board of the American Association of Advertising Agencies and ThinkLA.

Areas of expertise:

• Nurturing client relationships by being a trusted partner and business advisor
• Unwavering commitment to success and creating efficiencies
• Fostering a culture of inclusion and teamwork

Before joining Ignited in 2006, Bree spent time at BBDO where she worked on the Mitsubishi account. Prior to that, she worked at Mendelsohn Zien on Carl’s Jr. account where she earned an Effie for “The Six Dollar Burger” Campaign.

At Ignited, Bree is VP of Brand Management & Operations where she tirelessly works to foster deeper client relationships, while overseeing the day-to-day operations of Ignited.

In addition, Bree also leads pitches, coordinates teams, and supports departmental needs. She is a true champion of office culture, believing a positive and supportive work environment fosters greater collaboration and more innovative solutions.

Areas of expertise

• Government relations & contract management
• Experiential / Event production & management
• Brand Partnerships, Corporate Alliances, and Sponsorship Marketing

David leads Ignited’s experiential marketing department and business development efforts with events ranging from intimate to epic in scale, and has produced experiential campaigns for clients across verticals ranging from gaming and consumer electronics, to beverage and tourism.

David also oversees the agency’s government services, including state and federal contracts for the State of California, Library of Congress, U.S. Army and U.S. Securities and Exchange Commission.

Areas of Expertise

• Brand stewardship
• Building strong, trusted client relationships
• Leading internal teams

Christel is an advertising veteran with over 20 years’ of brand building, marketing, and advertising experience. She actively oversees 360° Integrated Campaigns and Interactive Marketing projects across a number of Ignited’s fastest growing brands.

Christel began her career in production for national television spots and radio. As the rise of digital has changed the advertising world, Christel has evolved with her work to focus on telling stories that connect brands with their consumers and communities to create memorable experiences across touchpoints.

Since 2012, Whitney has overseen all finance related endeavors at Ignited.

With a keen eye on maximizing profitability and establishing financial policies, procedures, controls and reporting systems, she actively ensures Ignited operates efficiently and invests its time and resources wisely.

Areas of expertise

• Digital, Print, & Video Production
• Recruiting & Managing Creative Teams
• Project Management

Before joining Ignited 12-years ago, Sam ran the studio and print production department at David & Goliath where he produced work for Kia Motors, Outback Steakhouse and Bacardi Rum.

At Ignited, Sam manages a team of external development partners including our internal digital producers, front-end developers, and user-experience designers. He also leads project management, coordination with teams – internal and external, and supports other departmental needs in the creation and delivery of outstanding creative assets. studio.

Areas of expertise

• Government & Public Sector Media Strategy
• Full-Funnel Lead Generation & Recruitment Marketing
• Digital and Traditional Media Planning and Buying

Sarah brings nearly 20 years of high-level expertise to Ignited, where she heads the Ignited Government media team. She has established herself as a trusted leader in managing complex, multi-million dollar budgets across the public and private sectors. Her career spans top-tier agencies in New York and the D.C. area, including nearly ten years managing national broadcast television advertising portfolios for iconic brands like L’Oréal Paris, Sony Pictures, and Johnson & Johnson.

For the past ten years, Sarah has specialized in navigating the unique challenges of federal, state, and local government advertising. She has spearheaded major initiatives for the Transportation Security Administration (TSA), the U.S. Coast Guard, and the Veterans Health Administration. By implementing strategic shifts toward modern and emerging media tactics, she consistently enhances campaign performance and overall brand awareness for her clients.

Sarah prides herself on her ability to translate complex data and paid media principles into clear, actionable insights for her clients. She is a dedicated mentor who fosters agile, collaborative environments where media and creative strategies work in tandem to exceed business goals for B2C, B2B, and B2G partners.

Areas of expertise

• Digital, Traditional, and Experiential Media Planning/Buying
• Brand and audience building
• Merging creative and media strategy

Amy joined Ignited in August 2022 and oversees all media initiatives and new business.

Amy has 12+ years working at the top media agencies in Los Angeles, including Deutsch, OMD, Canvas Worldwide, and Giant Spoon, handling brand media for Genesis Motors, Square, Behr Paint, ASICS, and Zillow, to name a few. She’s led both small and large media teams and has extensive experience in project management when working with multiple agency partners and outside vendors.

Amy brings a passion for bridging creative and media strategy with client’s business goals at the forefront. She excels at pushing the limits within media and bringing unique opportunities to her clients through data, research, and fun.

Areas of expertise

• Recognizing Agency & Client Synergies
• Building Client and Agency Relationships
• Recognizing opportunities for growth for both

Kim brings over 35-years of experience with advertising agencies, media firms, publishing companies and digital marketing firms to Ignited. More than twenty of those years have been successfully running New Business departments with major Los Angeles and New York based advertising firms, including TBWA Chiat/Day, Dentsu, Colby & Partners and Ignited.

Board of Directors (past), ThinkLA

Board of Directors (past), Magazine Reps of Southern California