The state of music streaming is ever-changing, but currently, the most popular service is Spotify due to its easy-to-use interface, catalog, device compatibility and both Freemium (ad-supported) and Premium options. However, streaming services overall are growing as Apple Music expanded their catalog into Amazon’s Alexa and Pandora expanding its total addressable audience to over 100M with its purchase of Soundcloud in 2019.
Ignited has always been on the forefront of the music streaming space, utilizing both the most popular and emerging services:
KeVita x Spotify
All ad formats exceeded Spotify Benchmarks for this campaign showing that creative was eye-catching and engaging.
Soylent x Pandora
Web Audio placements yielded highest CTR for Q1 2018 and second highest volume of sales.