Ignited helped Johnnie-O bring awareness to their unique “Tweener button,” by creating the “Right Amount of Wolf” campaign.
While you can have too much wolf, you can’t have too much publicity. Here are some great mentions about our spot.
MR:
http://www.mr-mag.com/johnnie-o-launches-right-amount-of-wolf-digital-campaign/
AdWeek:
How Far Should Guys Unbutton Their Shirts? This Helpful Ad Shows You, On a Wolf Scale
The Drum:
http://www.thedrum.com/news/2015/10/30/johnnie-o-finds-just-right-amount-wolf-ad-featuring-arielle-vandenberg
Campaign US:
http://www.campaignlive.com/article/johnnie-o-helps-men-bare-just-right-amount-chest-hair/1370736
Ads of the World:
http://adsoftheworld.com/media/tv/johnnieo_right_amount_of_wolf
